Florence is famous for it's gelato and of all the places I've been told to go, GROM is the best, I go there atleast once a week. GROM uses only fresh ingredients with only natural flavor and colors. Every few months they rotate their seasonal flavors, at the start of October they rotated in Pear, Apple and Carmel. They also have some flavors that they can make fresh year round, Pistachio, Chocolate, Coffee, and some other cream based flavors. They are famous for their signature flavor, Creme de Grom, which is almost impossible to describe. It is a sweet cream with pieces of dark chocolate and their own gram cracker cookies mixed in, it is amazing. Although GROM's quality is head and shoulders above the rest, they still keep their prices low. It is located one block southeast of the Duomo, so if you are ever in Florence you know where to go.